Body in the consumer society Essay Example | Topics and Well Written Essays - 5250 words

Body in the consumer society - Essay ExampleAccording to the research findings before 1950s, scholars recognized that adoption of some tactics and strategies enhances a good relationship between the seller and the emptor, these tactics and strategies focused on selling more services and products and had little regard for customers needs. Such strategies meant embracing a sell-as-much-as-possible philosophy by companies with no carry on on the need to build strong and tenacious-term buyer-seller relationship. Starting in 1950s, firms started realizing that old shipway of trade were becoming unpopular and were not effective. Competition in the markets and across industries was growing stiffer and companies were challenged to look at the buyers side of transaction particularly to improve the effectiveness of their selling tactics and strategies. This brought the famous marketing concept that suggests that key factor in successful marketing entails understanding customers needs a nd seeking ways of fulfilling them. The concept advocates that the first step should involve identifying the need of customers and then engaging in the process of outturn of the desired product or services and then marketing the products. This marketing concept has continued to be the root for the original marketing ideas and efforts. In the contemporary society, individuals identity is deemed a bring into being of his or her economic consumption not only out-of-pocket to the non-physical and physical objects that an individual consumes but also due to the products symbolic nature.... 187). In the contemporary society, individuals identity is deemed a construct of his or her consumption not only due to the non-physical and physical objects that an individual consumes but also due to the products symbolic nature. almost of the issues that have been linked to identity in the marketing include the personify and especially the embodied self. on-line(prenominal) marketing ideas h ave been linked with creation of identity whereby consumer buying behaviour has been related to the clay, which includes the recent body modifications like cosmetic surgery and body art. One of the most popular body adornments that have long history in the body-related consumer behaviour is tattooing. Despite the growing practice in tattooing, there has been little tending among consumer researchers. Very few researchers have focused on tattooing as an industry in the service market. This contain classifies tattooing as one of the service industries given that tattooing has service providers, clients, and it involves transactional business since it is a practice that is paid for. This hold will therefore provide significant contribution by examine tattooing as one of the current ideas in marketing. This turn over seeks to identify the uniqueness of the object purchased in tattooing, in terms of practice and concept. The study will explore the factors influencing consumers choic e in tattooing, nature of consumer experience as well as the unchangeable relationships (Stern 1995, p. 165). Body in the consumer culture Body can be consumed in two forms one is the body as a canvass and in body modification like in tattooing, which has become an all important(predicate) part of service industry. The other one is dead body, which is also